SEO Lie Detector™

Most SEO programmes score under 7 out of 20. What does yours score?

The SEO Lie Detector™ tests your programme against the four layers that actually produce revenue. It does not measure rankings. It measures whether your SEO spend can be defended in dollars.
🔒 20 questions · 5 minutes · your link is delivered to WhatsApp
Typical First Score

6/20

The median result on first administration. Most programmes fail hardest on Layer Four — the one that proves revenue.
L1 · Intent

85%
3/5
L2 · Authority

85%
2/5
L3 · Conversion

85%
2/5
L4 · Revenue

85%
1/5
What the SEO Lie Detector™ Tests

Four layers. Five questions each.

Each layer depends on the one beneath it. A programme can rank beautifully and still score zero on the layer that turns rankings into revenue.
01

Intent Capture

Whether you are present where buyers actually decide — not merely where search volume is largest.
Intent Map™
02

Authority Engineering

Whether your business is recognised as a credible authority — by algorithms and by buyers.
Authority Stack™
03

Conversion Architecture

Whether buyer-intent visitors are converted — the layer where most of the revenue actually lives.
Conversion Skeleton™
04

Revenue Attribution

Whether the work can be defended in dollars. The layer that turns the discipline into a profession.
Revenue Rank Map™
THE LAYER FOUR INSTRUMENT

The Revenue Rank Map™

A Revenue Rank Map™ ranks every keyword your site appears for by the enquiries and revenue, not by its position on Google. We analyse your data so you can see which keywords make money, which only bring traffic & which haven't been measured yet.
Rankings tell you where you stand. This tells you what it's worth.
Proof · Live Client Work

Most agencies show you rankings. We show you this.

Two live measurement environments from client accounts — one in AI answer engines, one in per-keyword revenue. Both are instruments, not screenshots of good news.

Hair Loss Clinic

Hair loss treatment · Singapore
Layer 2 · LLM

LLM Engineering: cited first, not just cited.

When customers ask AI assistants about hair loss treatment in Singapore, our client is one of the two most-cited brands in the category — and appears earlier in the answer than the other. Buyers see them first.

7.3%

Share of category mentions

1.2

Avg. position in answers

14

Answers citing the brand
Source: Mention tracking across category competitors, six weeks to 9 Aug 2026. Lower average position means the brand appears earlier in the generated answer.

Audio Retailer

E-commerce · Singapore
Layer 4 · Attribution

Every keyword, mapped to the dollars it produced.

We mapped every organic keyword this retailer ranks for against actual revenue — not traffic. The map shows $100,262 in revenue traced to specific queries and 223 purchases we can name.

$100,262

Revenue traced to queries

223

Purchases we can name

114,502

Keywords mapped to revenue
The row that matters. A product-line query drew 198 visitors and produced nothing. Two more like it took the total to 502 visitors and zero sales — traffic without revenue, visible only because the Revenue Rank Map™ exists.
Source: Copyleft's Revenue Rank Map™, 1 Nov 2025 – 17 Jul 2026 — over eight months of live measurement. A live measurement environment, not a before-and-after uplift claim.
The Book · Volume I

The discipline, written down.

The doctrine, the Three Laws, the Four Layers™ framework, all four instruments, and a ninety-day implementation sequence. Short by design — the doctrine is simple at its core.
Copyleft.sg · First Edition · 2026
SEO Lie Detector™

SEO
forRevenue.

Treating organic search as a revenue channel — not a traffic channel.
Terry Choo
Founder, Copyleft.sg
10
Chapters — doctrine, framework, practice, path forward
4
Instruments — Intent Map™ to Revenue Rank Map™
20
Questions — the SEO Lie Detector™ in full
90
Days — from drift to discipline in one quarter
The Diagnostic

The SEO Lie Detector™

Twenty questions across all four layers. One honest score, and the name of the layer that is capping everything above it. Reviewed and sent by our team — not automated.
20 questions
5 minutes
Delivered to WhatsApp
No cost
Copyleft sg logo white
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram